Darius Hughes

You think you're in control of your life, but God actually has total Reign. So relax, life will be taken care of since we aren't in control.

Chapter 10 Notes

Media directories, whether print, CD-ROM, or online, are essential tools for compiling media lists and distributing information.  Media list and e-mail addresses must be updated and revised on a regular basis; journalist frequently change jobs.  Publicists use editorial calendars to find out what special editions or sections various publications are planning for the year.

The vast majority of news releases and other press materials are now distributed via e-mail and through electronic news wires.  E-mail is now a popular way of communicating with reporters and editors about possible story ideas.  It works best, however, when the publicist and reporter have already established a working relationship.

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April 29, 2010 - Posted by | Uncategorized

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