Darius Hughes

You think you're in control of your life, but God actually has total Reign. So relax, life will be taken care of since we aren't in control.

Chapter 4 Notes

 

A major objective for many PR companies is to generate publicity for their employer or client.  Publicity can be defined as a means ro help achieve organizational goals and objectives.  Publicists should thoroughly understand the basic news values of:

  1. Timeliness
  2. Prominence
  3. Proximity
  4. Significance
  5. Unusualness
  6. Human Interest
  7. Conflict
  8. Newness

PR writers must constantly be up to date with current events and situations that may affect the organization and provide opportunities for publicity.  Obtaining problem-solving skills along with creativity is essential to generate publicity.  Some ideas for generating news include:

  1. special events
  2. contests
  3. polls and surveys
  4. top 10 lists
  5.  stunts
  6.  product demonstrations
  7. Rallies and protests
  8. personal appearances
  9. awards

 

You can purchase this book through: www.textbooks.com and  www.amazon.com.

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February 18, 2010 Posted by | Uncategorized | Leave a comment

SEU Chapel

WOW! This mornings chapel absolutely  powerful.  We had guest from Winston-Salem, N.C. where former SEU Vice President, Dr. Rakes, pastors.  Rakes, worship leaders and his wife, Darla Rakes, took our campus to a deeper place in God.  Not just singing or preaching, but ministry to the soul.  It was well needed!

February 18, 2010 Posted by | Uncategorized | Leave a comment

Clinton in the Hospital?

As of last Thursday, former President Bill Clinton was taken to the hospital for having chest pains. Turns out he some blocked arteries in his heart and had to have a few stents placed in the arteries.  He was released Friday.

February 18, 2010 Posted by | Uncategorized | Leave a comment

Chapter 3 Notes

Once public relations writer have an understanding of persuasive writing, they must obtain knowledge to do the work within the law (basic legal concepts).  False product claim in any for a media release or unauthorized usage of photos can lead to lawsuits. 

PR personnel must be aware that they can be held legally liable if there is any form of  support of  illegal activity – conspiracy.  Example of conspiracy are as following:

  • Participate in an illegal action such as bribing a government official or conversing up information of vital interest to the public health and safety.
  • Counsel and guide the policy behind an illegal action
  • Take a major personal part in the illegal action
  • Help establish a “front group” whereby the connection to the public relations firm or its clients is kept hidden
  • Cooperate in any other way to further an illegal action

Libel suits can be avoided through the careful use of language – (defamation).  Also, companies cannot assume that a person waives his or her right to privacy due to status as an employee.  It is important ot get permission to publish photos or use employees materials.

You can purchase this book through: www.textbooks.com and  www.amazon.com.

February 18, 2010 Posted by | Uncategorized | Leave a comment