Chapter 13 Notes

Printed materials, such as newsletters, magazines, and brochures, are still important communication channels in the Internet age.  Two strengths of print publications are that they can feature in-depth storied and they can reflect the face of the organization.  Other strengths include portability and an extended shelf-life.

An editor must balance management expectations, employees needs, and journalistic standards.  A publication’s format and content should reflect the organization’s’ culture goals, and objectives.  Every publications should have an overall mission statement.

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