Chapter 11 Notes

Journalist depend on public relations sources for receiving most of their information; public relations people rely on the media for widespread distribution of information.  The most common complaints journalist have about public relations people, according to PRWeek survey are (1) lack of familiarity with editorial requirements and formats, (2) poorly written materials, (3) too many unsolicited e-mails and phone calls, (4) lack of knowledge about their product or service, and (5) repeated calls and follow-ups.

There are many guidelines for how to conduct effective media relations.  The bottom line is to be accurate, truthful, and provide outstanding service.